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Marketing Automation

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Marketing Automation

Marketing automation has the highest growth in the digital space and this will continue for some time as the capabilities come within reach of medium size organisations. Such capabilities can now be rapidly deployed under cloud models thereby providing an early return on investment which effectively pays for the cost of deployment and use.

Amla has assessed the extensive range of marketing automation tools available and has decided to focus on the following for which we have experience within our team. Should you require Amla to assess and advise on your marketing automation tool of choice please feel free to contact us.

  • ExactTarget (now Salesforce Marketing Cloud) – ExactTarget provides capability for email management, and mobility, social, and web interaction tracking by which marketing automation can be used to personalise and enhance your customer and prospect interactions.
  • Pardot – Pardot manages the sales and marketing pipeline process by lead scoring and activity tracking allowing more meaningful prospect interaction.
  • Salesforce CRM – Salesforce is a global industry leader whose expertise in client relationship management is peerless with technology and customer management software specifically designed to bring increased simplicity, integration, efficiency and visibility to your enterprise. By creating infrastructure-as-a-service, your business allows sales, marketing, and support teams to work in sync and see important sales and customer data with more width and breadth, freeing them up to generate new clients and better service existing ones.

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