Things Your Website Should Do
A website is a focal point for a business to provide information to their customers or their prospects. It serves as an important tool to generate leads and drive new business. Take a look at the quick checklist of the fundamental things that your business website should incorporate.
Carry a Brand Message
When someone visits your website, make sure that they do not have to investigate in order to figure out what exactly it is that you do or offer. Thus, you need to state the name of the business clearly and give an account of the product and services that are on offer, on the homepage. Make sure that you also have and display a good brand image.
Offer a Solution to a Problem
A person usually searches websites when they need to buy a product or avail of a service. Hence, you have to catch the attention of the customers, with a compelling solution that conveys you are the organisation that they have been looking for.
State a Difference
Keep in mind that there are probably many other business websites that provide the same product and services as you do. Hence, you have to clearly state why you are different than others and why people should therefore choose your service.
Make it User-Friendly
The visitors should be able to find the information that they are looking for very swiftly when they arrive on your landing page. This means that the website has to be simple to navigate. They should be able to find out what they are looking for in no more than two or three clicks.
Keep it Up-to-Date
You need to make sure that you give people a reason to visit the website over and over again. If the website is not up-to-date then the customers might not visit you for the second time. Add valuable and interesting content on a regular basis.
Make it Load Faster
Users these days seem to have no patience beyond a mere few seconds waiting for pages to load. Thus, poor loading speed will lead to them clicking away and most likely going to your competitors’ site. Better website performance speed has been shown to substantially increase online conversion rates where all else is equal.
Convey Value for your Products
You have to show the visitors why they need to choose your product or service based on the value it brings them, not just the cost. Although buyers are driven by cost, this is most often expressed in terms of what they get for their money, rather than just cost in isolation.
Clearly State the outcome from any Button Push
You need to be explicit what a button will do when the customer presses it. This way they will not be deterred by being unsure as to what they will be committing to by pushing the button. If there is doubt, they will click away.
Things a Website should Not Do
Make sure that you don’t confuse the visitor simply by offering too much information.
The website should not ask the user for the same information more than once. This is one of the most common frustrating issues with online selling today and is a common problem on flight booking sites.
Make it a point not to ask the visitor to provide too many details when they sign up to anything.
The website should not be difficult to maintain and needs to contain all up-to-date information.
Ensure that any page on your website takes no more than a couple of seconds to load.
The bottom line is that the website should offer a fast, informative, and financially compelling experience to the user.