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What Should Your Blog Contain?

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What Should Your Blog Contain?

Writing a blog seems pretty straightforward, doesn’t it? You simply type in all the things you want to say in a proper format with the correct organization of points and correct grammar. Then you add some images, review the work and you are done. Unfortunately for you, if that is the way you write blogs, your blog will not get the attention you desire. You need to know exactly what to put in your blog if you want to inform and engage your audience. Check out the following points to get an idea.

Opening Gambit

Start your blog with a clear statement such as “What is the best way to find intelligent people to work for us”?

A simple and clear statement can work wonders. There won’t be any scratching of heads or bored yawns. A clear statement gets the attention of the reader and prepares them for what they will be getting of value in the blog.

However, there are times when a simple statement is just not going to cut it. What do you do? Well, there really is no point in scratching your head: simply ask a question instead. Make them think. Alternatively, you can make them laugh.


Images are an easy way for viewers to understand information while merely “snacking” Snacking is the process of skimming over information rather than reading every word of every line and carefully considering as you go. Take the simple image below for example, posting a job opportunity.

They say ‘a picture’s worth a thousand words’. Well, a relevant image will certainly add to the message to be conveyed in your blog. That also applies to infographics. They can deliver complex information via simple images, making it a lot easier to understand. Finally, an image makes your blog more visually interesting. Think about it: what’s more interesting – a long piece of text or a blog with images and text?


It is always good to engage with viewers by using humour, as long as it’s not overdone. Imagine that in response to the above advertisement a person walks into the premises and says “Hi, I’m Brian and I saw your sign out front”! The double entendre in the mistake by the applicant immediately invokes humour.

It’s no secret that people like laughing. Search a bit and you will find several reasons why laughter is great for engagement. So, if your blog can make people laugh, smirk or even just smile, you may have a winner on your hands.


Wherever possible evidentiary statistics should be used to reinforce the proposition you are putting to your viewers. “32% of applicants for our vacant position have been named Brian, I wonder why that is”? In this case there are statistics and humour!

Take the previous point on images. According to Jeff Bullas, posts that have images will get 94% more views in total compared to posts that don’t. Now, how did you feel when you read that statistic? Didn’t you feel more confident about using images? Well, that is what statistics do. Statistics lend credibility to what you are saying which means people will pay more attention to what you do.

Consistent Theme

Too many blogs digress from a key theme and confuse the reader. If I was to start talking about the key characteristics of all the “Brian’s” who were applying for the job, which would add nothing to the proposition that I want to find an intelligent person to assist with our growth.

Always remember that your blog should revolve around the central theme. Don’t end up talking about something entirely unrelated or you are going to lose readers, fast. Never deviate far from the main point too much. Think about this blog for example. What if it were about finding jobs and a guy named Brian? You came here to know about blogging, right? There is no way you will keep reading if it was all about Brian.


Always end with some type of conclusion but this does not need to be a decision or a definitive answer. The conclusion could be another question with an implied meaning such as “Where do you think I should look to find the brain we need”? That thereby engages the reader by perhaps asking them to contribute their opinion.

Too many blogs make a mess of the conclusion. Remember that the conclusion can affect whether the reader shares your content, leaves behind a comment or just close the window and forget about you. So, take some time and plan out the conclusion.

What do you think? Are there any other points that you should put in your blog?

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